Saturday, December 25, 2010

What Is an Online Presence?

Having an online business means that you should also work on your online presence for people to find you in the web. Most people are not aware if you had currently launch a web site on the web so you need to make your website popular so that it appears to search results in Google or Yahoo. How to do this? You have to optimize your website.
SEO is the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. Every web sites in the web needs SEO to attain better ranking. If your web site gets a high ranking position in search results you can also get more visitors. The more visitors you have, the more you make money online.
Studying the search engine algorithms are important for the proper website optimization. Among the SEM tools used for the proper optimization of a website includes keyword research, link building, article submission and social bookmarking. Some of these tools are easy to work on. You can even do the optimization alone or hire a SEO company to do the work for you.
The important thing to consider before the optimization is the keyword search. A chosen keyword should be relevant and specific to the web site. Long tail keywords are better because it best describe what the web site is all about. Furthermore, long tail keywords have lesser competitors compared to those popular keywords that has a higher ranking competition.
SEM tools is the best asset you have to get a high page rank in search engines. Optimize your site and get the advantages you wanted.

Saturday, December 11, 2010

How to Brand Your Small Business?

Of course, increasing name recognition is only one aspect of the branding puzzle, but an important one. It is particularly perplexing to a Small Business well known in a certain market, (perhaps where the Small Business originated), but disappointed at the lack of carry over in name recognition upon entering a new geographical area.
So, what can a Small Business do to increase name recognition? Here are some tips & ways you can begin branding your Small Business and increase the name recognition of your firm.
1. Hire a branding Small Business to bring your image and message under a brand. Develop all collateral and image materials (web, stationery, logo, tagline, mission statement, cards, postcards, brochures, elevator pitch, newsletters, letters, project sheets, resumes, bios, firm description, etc.) to coincide with the brand and your message.
2. Develop a mission statement that shows your reason for being and the value you provide to your customers.
3. Develop a memorable tagline that expresses who you are and what you do.
4. Make a matrix of all those you’d like to reach in the next year and the potential influencers on those people. Develop a timetable and calendar of outreach.
5. Regularly write and issue press releases to the media.
6. Regularly write and post press releases to your website.
7. Regularly write and post press releases directly onto the internet.
8. Regularly write articles and do all three of the above.
9. Regularly write and pitch feature story ideas to the media.
10. Diversify all marketing, PR and media to reach the markets where your clients are to be found (as opposed to marketing within your own service industry).
11. Participate (attend, speak, host, present, show) in at least two national and local industry conferences.
12. Create and issue an online or direct mail newsletter to the others for your Small Business.
13. Get known for niche expertise or specific industry knowledge. (speak, write, present, teach).
14. Participate in professional internship programs for your Small Business.
15. Participate and sponsor local charitable efforts; get your name in the program the charitable cause distributes; get your name in the press surrounding the event.