Tuesday, November 9, 2010

Basics of Link Building - What is a One-Way Link?

A "one-way text link" means that a Web site links to your Web site but you don’t link back to that Web site. One-way links, also known as non-reciprocal links, are much more difficult to obtain than traditional reciprocal links. In the eyes of search engines, one-way text links have a more natural flow and appear less self-serving. As a result, they are very valuable to your business because the more one-way links you have, the better your chances of an improved search engine ranking, page rank and link popularity.

Example of a One-Way Link

Example of a Reciprical Link

Site A and B both get a very small boost.

Example of a Three-Way Link

These are non-reciprocal links! Site A, B, and C all get a strong boost.

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